Lee Hyori & Jessica Alba - Isa Knox CF August 2007

The CF starts with a tearful Hyo-ri breaking up with her boyfriend. Jessica is also breaking up with her boyfriend, but she is smiling. The heading reads: "A woman's face is lies".

Later, the situation is reversed: Now that they are away from their respective exes, the girls reveal their true feelings. We see Hyo-ri smiling and Jessica weeping!

According to Chosun Ilbo, the ad is suggesting that women are able to hide their true emotions behind a facade. They make no bones about telling a lie in order to break up with their boyfriends.

Isa Knox reportedly said that the tagline: "A woman's face is lies" actually denotes that a woman's skin is a lie, too....
http://youtube.com/watch?v=ySH63FvO_aQ&feature=related (with english subs)